“I’m not telling people how great cycling is; I’m showing them, as it happens, up close and personal”

SAFA

Brian "Safa" Wagner is a multi-discipline cyclist and filmmaker, born in South Africa and residing in Los Angeles, who produces up-close and real-time bike content.

Safa's work features himself as the cyclist or other notable riders within the camera's frame and is self-distributed across his channels—reaching an audience of over 725,000 cycling enthusiasts.

Today, regardless of whether Safa is in front of or behind the camera, he's committed to making the most engaging cycling films. Ultimately, it will change how the cycling industry and community see itself and, most importantly, inspire others to ride.